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研討會論文 |
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1. |
鄭正豐(C.F. Cheng) 2011.04.30~2011.04.30
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旅遊業消費者行為之研究 |
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2011前瞻管理學術與產業趨勢研討會 |
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2. |
鄭正豐(C.F. Cheng) 2011.04.30~2011.04.30
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人格特質與關係行銷成效之研究－以壽險業為例 |
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2011前瞻管理學術與產業趨勢研討會 |
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3. |
鄭正豐(C.F. Cheng) 2010.01.24~2010.01.26
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Analysis future and obstacle of solar building substance |
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2010 International Conference on Asia Pacific Business Innovation and Technology Management |
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4. |
鄭正豐(C.F. Cheng) 2009.05.5 ~2009.05.5
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以交易成本理論探究網路消費者行為 |
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第十屆管理學域國際學術研討會 |
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5. |
鄭正豐(C.F. Cheng) 2009.05.5 ~2009.05.5
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以交易成本理論探究百貨公司關係行銷策略之成效 |
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第十屆管理學域國際學術研討會 |
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6. |
鄭正豐(C.F. Cheng) 2006.11.17~2006.11.19
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The Effect of Generic Strategies on Service Quality, Perceived Value, and Customer Loyalty: A Comparison Study of the Characteristics of Respondents |
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The twelfth Asia Pacific Management Conference |
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7. |
鄭正豐(C.F. Cheng) 2006.08.11~2006.08.16
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Applying Game Theory to Optimize Manager Compensation as a Negotiation Process |
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66th Academy of Management Annual Meeting |
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8. |
鄭正豐(C.F. Cheng) 2006.06.23~2006.06.26
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Applying Prospect Theory to Evaluate the Effectiveness of Online Auction Strategy in the International Competitive Environment |
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2006 Academy of International Business Annual Meeting |
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9. |
鄭正豐(C.F. Cheng)、吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng) 2006.11.23~2006.11.25
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Applying Game Theory to Optimize the Impact of Innovation Strategy on Job Satisfaction |
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Management International Conference |
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10. |
李舒萍(Shu-Ping Lee)、鄭正豐(C.F. Cheng)、李舒萍(Shu-Ping Lee)、許晏榕 2011.05.20~2011.05.20
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Impact of Anxiety, Inattention, and Physical Inactivity on Foreign Language Performance: a Structural Equation Model |
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6th Annual International Conference on Foreign Literature Teaching |
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11. |
李舒萍(Shu-Ping Lee)、鄭正豐(C.F. Cheng)、李舒萍(Shu-Ping Lee) 2011.10.9 ~2011.10.12
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Assessment of Psycho-Physiological Factors for Foreign Language Learning: A Structural Equation Modeling Approach |
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The International Conference on Measurement and Evaluation in Education |
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12. |
李舒萍(Shu-Ping Lee)、鄭正豐(C.F. Cheng)、李舒萍(Shu-Ping Lee) 2011.10.9 ~2011.10.12
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Assessing second foreign language learning anxiety, inattention, learning strategies and learning motivation |
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The International Conference on Measurement and Evaluation in Education |
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13. |
鄭正豐(C.F. Cheng)、鄭正豐(C.F. Cheng) 2011.10.31~2011.11.3
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Evaluate the Impact of Innovation Strategy on Customer Satisfaction |
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International Journal of Arts and Sciences' (IJAS) International Conference |
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14. |
張曼玲(Man-Ling Chang)、鄭正豐(Cheng-Feng Cheng) 2011.10.31~2011.11.3
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Does FCB Planning Strategy Work in Service Advertising? |
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International Journal of Arts & Sciences (IJAS) |
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