蔡碩倉 老師
現職 經營管理學系 助理教授
學歷 國立中興大學 農業經濟研究所 博士
專長1 消費者行為 專長2 行銷策略
專長3 消費經濟 專長4 市場研究
教師研究成果資料明細
 
非SCI、SSCI、A&HCI、EI、TSSCI...等具審查機制論文
1. 陳永信(Yung-Hsin Chen)、(Yi-Tien SHih)、蔡碩倉(Shuo-Chang Tsai)* ,2009-06, (已刊登)
Proceedings of 6th International Conference on Service System and Service Management 2009卷1期:323頁~328頁
Exploring Influential Factors on the Performance of Sales/Service Channel in the E-Commerce Context – An Empirical Study on Auto Distributors in Taiwan

2. 蔡碩倉(Shuo-Chang Tsai)、陳永信(Yung-Hsin Chen)*、許昌賢(Chang-Hsien Hsu)、(Yi-Shan Ko)、(Kuo-Chin Huang) ,2009-06, (已刊登)
Proceedings of 6th International Conference on Service System and Service Management 2009卷1期:398頁~403頁
Exploring Factors Affecting the Adoption Intention toward the Integration of Traditional Chinese and Western Medicine as a Disruptive Innovation in the Health-Care Service Industry

3. 陳永信(Yung-Hsin Chen)*、蔡碩倉(Shuo-Chang Tsai)、游雅雯(Ya-Wen Yu) ,2009-12, (已刊登)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷1期:1563頁~17頁
Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel Context? – An Empirical Study on Taiwan Hypermarket

4. 陳永信(Yung-Hsin Chen)*、蔡碩倉(Shuo-Chang Tsai)、游雅雯(Ya-Wen Yu) ,2009-12, (已接受未出版)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷期:頁~頁
Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel Context? – An Empirical Study on Taiwan Hypermarket

5. 陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)*、(S.T.Huo)、(L.T.Chen) ,2009-12, (已接受未出版)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷期:頁~頁
Measure Customer Innovativeness by the FuzzyART Network Model

6. (Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)*、(Long-Tai Chen)、(Han-Ying Wang) ,2010-06, (已刊登)
2010 7th International Conference on Service Systems and Service Management 2010卷1期:962頁~967頁
Predict Customer Innovativeness toward Telematics–via Reduced Form Model from a Normative Marketing Perspective

7. 陳永信(Yung-Hsin Chen)、(Xia Wang)、(Ying-Ying Wang)、蔡碩倉(Shuo-Chang Tsai)* ,2010-06, (已刊登)
2010 7th International Conference on Service Systems and Service Management 2010卷1期:633頁~638頁
The Moderating Effect of Retailer Image on Customers’ Satisfaction – Loyalty Link

8. (Xia Wang)、陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)* ,2010-06, (已刊登)
2010 7th International Conference on Service Systems and Service Management 2010卷1期:734頁~739頁
Personality Traits as Moderators of the Relationship between Customer Satisfaction and Loyalty

9. 彭作奎(Peng, Tso-kwei)、蔡碩倉(Shuo-Chang Tsai) ,2006-08, (已刊登)
中華農學會報 7卷4期:頁~頁
台灣蝴蝶蘭產業價值鏈建構之研究

10. 林士彥、蔡碩倉(Shuo-Chang Tsai)、林銘昌(Ming-Chang Lin)、、 ,2005-06, (已刊登)
產業論壇 卷55期:5頁~14頁
灰關聯分析應用於半導體業聲望評價之研究

11. 陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)、游雅雯(Ya-Wen Yu) ,2009-12, (已刊登)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷期:頁~頁
Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel