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SCI、SSCI、A&HCI、EI、TSSCI期刊論文 |
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1. |
鄭正豐(C.F. Cheng) ,2009-04, (已刊登)
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JOURNAL OF COMPUTER INFORMATION SYSTEMS 49卷3期:22頁~30頁 |
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Evaluating Online Auction Strategy: A Theoretical Model and Empirical Exploration |
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2. |
吳萬益(Wann-Yih Wu)*、鄭正豐(C.F. Cheng)* ,2009-06, (已刊登)
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APPLIED ECONOMICS LETTERS 16卷8期:841頁~845頁 |
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The optimal internal marketing strategy in services under open economy |
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3. |
鄭正豐(C.F. Cheng)、賴孟寬(Lai, Meng-Kuan)、吳萬益(Wu, Wann-Yih)* ,2010-05, (已刊登)
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TECHNOVATION 30卷7-8期:459頁~470頁 |
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Exploring the Impact of Innovation Strategy on R&D Employees’ Job Satisfaction: A Mathematical Model and Empirical Research |
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4. |
鄭正豐(C.F. Cheng)* ,2011-07, (已刊登)
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African Journal of Business Management 5卷13期:5199頁~5209頁 |
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The Influences of Relationship Marketing Strategy and Transaction Cost on Customer Satisfaction, Perceived Risk, and Customer Loyalty |
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5. |
鄭正豐(Cheng-Feng Cheng) ,2011-12, (已刊登)
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African Journal of Business Management 5卷33期:12691頁~12701頁 |
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Evaluating the impact of marketing strategy on customer satisfaction through game theory: A mathematical model and empirical research |
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