蔡碩倉 老師
現職 經營管理學系 助理教授
學歷 國立中興大學 農業經濟研究所 博士
專長1 消費者行為 專長2 行銷策略
專長3 消費經濟 專長4 市場研究
教師研究成果資料明細
 
SCI、SSCI、A&HCI、EI、TSSCI期刊論文
1. 許昌賢(Chang-Hsien Hsu)、陳永信(Yung-Hsin Chen)*、蔡碩倉(Shuo-Chang Tsai)、(Chi-Yuan Chen) ,2008-12, (已刊登)
2008 IEEE international Conference on Industrial Engineering and Engineering Management 2008卷1期:1003頁~1007頁
Impact of Channel Power in the Supply Chain Context – an Empirical Study on Taiwan Apparel Industry

2. 陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)*、(Sheng-Tsung Hou)、(Long-Tai Chen) ,2009-12, (已刊登)
2009 IEEE international Conference on Industrial Engineering and Engineering Management 2009卷1期:1558頁~1562頁
Measuring Customer Innovativeness via FuzzyART Network Modeling

3. 蔡碩倉(Shuo-Chang Tsai) ,2010-12, (已刊登)
2010 IEEE International Conference on Industrial Engineering and Engineering Management 2010卷1期:424頁~428頁
How Trust Links the Association Connecting Use Experience, Word-of-Mouth with Use Intention and Use Behavior – A Case Study on the Service Innovation in the Aesthetic Medical Treatment

4. 蔡碩倉(Shuo-Chang Tsai) ,2011-06, (已刊登)
2011 8th International Conference on Service Systems and Service Management 2011卷1期:頁~頁
How Addiction Behavior as a Factor of Switching Barrier Affects Fans’ Loyalty in Sponsoring Professional Sports Games-- A Case Study on the Fans Behavior toward Taiwan Professional Base Ball Games

5. 曾塍睿(Tseng, Cheng-Jui)、蔡碩倉(Shuo-Chang Tsai) ,2011-12, (已刊登)
PAKISTAN JOURNAL OF STATISTICS 27卷5期:699頁~708頁
Effect of Consumer Environmental Attitude on Green Consumption Decision-Making

6. 蔡碩倉(Shuo-Chang Tsai)、曾塍睿(Tseng, Cheng-Jui)、、、、 ,2011-12, (已刊登)
Actual Problems of Economica 2卷12期:12頁~21頁
Addiction as a Factor of Switching Barriers in Fan Loyalty— A Case Study of the Chinese Professional Baseball League