|
|
|
研究計畫 |
|
1. |
鄭正豐 校內計畫 2008.08.1 ~2009.07.31
|
|
Applying Game Theory to analyze the Impact of Innovation Strategy on Job Satisfaction of the R&D employee |
|
2. |
鄭正豐 國科會 2009.08.1 ~2010.07.31
|
|
Evaluate the Impact of Marketing Strategy on Customer Satisfaction through Game Theory: A Mathematical Model and Empirical Research |
|
3. |
鄭正豐 校內計畫 2011.03.1 ~2012.02.28
|
|
Evaluate the Impact of Innovation Strategy on Customer Satisfaction from the Perspectives of Supplier and Buyer |
|
4. |
鄭正豐 國科會 2011.08.1 ~2012.07.31
|
|
Hierarchical Structure Approach for Determinants of Successful Product Innovation |
|
SCI、SSCI、A&HCI、EI、TSSCI期刊論文 |
|
1. |
鄭正豐(C.F. Cheng) ,2009-04, (已刊登)
|
|
JOURNAL OF COMPUTER INFORMATION SYSTEMS 49卷3期:22頁~30頁 |
|
Evaluating Online Auction Strategy: A Theoretical Model and Empirical Exploration |
|
2. |
吳萬益(Wann-Yih Wu)*、鄭正豐(C.F. Cheng)* ,2009-06, (已刊登)
|
|
APPLIED ECONOMICS LETTERS 16卷8期:841頁~845頁 |
|
The optimal internal marketing strategy in services under open economy |
|
3. |
鄭正豐(C.F. Cheng)、賴孟寬(Lai, Meng-Kuan)、吳萬益(Wu, Wann-Yih)* ,2010-05, (已刊登)
|
|
TECHNOVATION 30卷7-8期:459頁~470頁 |
|
Exploring the Impact of Innovation Strategy on R&D Employees’ Job Satisfaction: A Mathematical Model and Empirical Research |
|
4. |
鄭正豐(C.F. Cheng)* ,2011-07, (已刊登)
|
|
African Journal of Business Management 5卷13期:5199頁~5209頁 |
|
The Influences of Relationship Marketing Strategy and Transaction Cost on Customer Satisfaction, Perceived Risk, and Customer Loyalty |
|
5. |
鄭正豐(Cheng-Feng Cheng) ,2011-12, (已刊登)
|
|
African Journal of Business Management 5卷33期:12691頁~12701頁 |
|
Evaluating the impact of marketing strategy on customer satisfaction through game theory: A mathematical model and empirical research |
|
非SCI、SSCI、A&HCI、EI、TSSCI...等具審查機制論文 |
|
1. |
鄭正豐(C.F. Cheng)*、張筱湄(Chang, Hsiao-Mei) ,2009-10, (已刊登)
|
|
中國經濟評論 9卷10期:43頁~50頁 |
|
以交易成本理論探究網路消費者行為 |
|
研討會論文 |
|
1. |
鄭正豐(C.F. Cheng) 2011.04.30~2011.04.30
|
|
旅遊業消費者行為之研究 |
|
2011前瞻管理學術與產業趨勢研討會 |
|
2. |
鄭正豐(C.F. Cheng) 2011.04.30~2011.04.30
|
|
人格特質與關係行銷成效之研究－以壽險業為例 |
|
2011前瞻管理學術與產業趨勢研討會 |
|
3. |
鄭正豐(C.F. Cheng) 2010.01.24~2010.01.26
|
|
Analysis future and obstacle of solar building substance |
|
2010 International Conference on Asia Pacific Business Innovation and Technology Management |
|
4. |
鄭正豐(C.F. Cheng) 2009.05.5 ~2009.05.5
|
|
以交易成本理論探究網路消費者行為 |
|
第十屆管理學域國際學術研討會 |
|
5. |
鄭正豐(C.F. Cheng) 2009.05.5 ~2009.05.5
|
|
以交易成本理論探究百貨公司關係行銷策略之成效 |
|
第十屆管理學域國際學術研討會 |
|
6. |
鄭正豐(C.F. Cheng) 2006.11.17~2006.11.19
|
|
The Effect of Generic Strategies on Service Quality, Perceived Value, and Customer Loyalty: A Comparison Study of the Characteristics of Respondents |
|
The twelfth Asia Pacific Management Conference |
|
7. |
鄭正豐(C.F. Cheng) 2006.08.11~2006.08.16
|
|
Applying Game Theory to Optimize Manager Compensation as a Negotiation Process |
|
66th Academy of Management Annual Meeting |
|
8. |
鄭正豐(C.F. Cheng) 2006.06.23~2006.06.26
|
|
Applying Prospect Theory to Evaluate the Effectiveness of Online Auction Strategy in the International Competitive Environment |
|
2006 Academy of International Business Annual Meeting |
|
9. |
鄭正豐(C.F. Cheng)、吳萬益(Wu, Wann-Yih)、鄭正豐(C.F. Cheng) 2006.11.23~2006.11.25
|
|
Applying Game Theory to Optimize the Impact of Innovation Strategy on Job Satisfaction |
|
Management International Conference |
|
10. |
李舒萍(Shu-Ping Lee)、鄭正豐(C.F. Cheng)、李舒萍(Shu-Ping Lee)、許晏榕 2011.05.20~2011.05.20
|
|
Impact of Anxiety, Inattention, and Physical Inactivity on Foreign Language Performance: a Structural Equation Model |
|
6th Annual International Conference on Foreign Literature Teaching |
|
11. |
李舒萍(Shu-Ping Lee)、鄭正豐(C.F. Cheng)、李舒萍(Shu-Ping Lee) 2011.10.9 ~2011.10.12
|
|
Assessment of Psycho-Physiological Factors for Foreign Language Learning: A Structural Equation Modeling Approach |
|
The International Conference on Measurement and Evaluation in Education |
|
12. |
李舒萍(Shu-Ping Lee)、鄭正豐(C.F. Cheng)、李舒萍(Shu-Ping Lee) 2011.10.9 ~2011.10.12
|
|
Assessing second foreign language learning anxiety, inattention, learning strategies and learning motivation |
|
The International Conference on Measurement and Evaluation in Education |
|
13. |
鄭正豐(C.F. Cheng)、鄭正豐(C.F. Cheng) 2011.10.31~2011.11.3
|
|
Evaluate the Impact of Innovation Strategy on Customer Satisfaction |
|
International Journal of Arts and Sciences' (IJAS) International Conference |
|
14. |
張曼玲(Man-Ling Chang)、鄭正豐(Cheng-Feng Cheng) 2011.10.31~2011.11.3
|
|
Does FCB Planning Strategy Work in Service Advertising? |
|
International Journal of Arts & Sciences (IJAS) |
|
|