蔡碩倉 老師
現職 經營管理學系 助理教授
學歷 國立中興大學 農業經濟研究所 博士
專長1 消費者行為 專長2 行銷策略
專長3 消費經濟 專長4 市場研究
教師研究成果資料明細
 
SCI、SSCI、A&HCI、EI、TSSCI期刊論文
1. 許昌賢(Chang-Hsien Hsu)、陳永信(Yung-Hsin Chen)*、蔡碩倉(Shuo-Chang Tsai)、(Chi-Yuan Chen) ,2008-12, (已刊登)
2008 IEEE international Conference on Industrial Engineering and Engineering Management 2008卷1期:1003頁~1007頁
Impact of Channel Power in the Supply Chain Context – an Empirical Study on Taiwan Apparel Industry

2. 陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)*、(Sheng-Tsung Hou)、(Long-Tai Chen) ,2009-12, (已刊登)
2009 IEEE international Conference on Industrial Engineering and Engineering Management 2009卷1期:1558頁~1562頁
Measuring Customer Innovativeness via FuzzyART Network Modeling

3. 蔡碩倉(Shuo-Chang Tsai) ,2010-12, (已刊登)
2010 IEEE International Conference on Industrial Engineering and Engineering Management 2010卷1期:424頁~428頁
How Trust Links the Association Connecting Use Experience, Word-of-Mouth with Use Intention and Use Behavior – A Case Study on the Service Innovation in the Aesthetic Medical Treatment

4. 蔡碩倉(Shuo-Chang Tsai) ,2011-06, (已刊登)
2011 8th International Conference on Service Systems and Service Management 2011卷1期:頁~頁
How Addiction Behavior as a Factor of Switching Barrier Affects Fans’ Loyalty in Sponsoring Professional Sports Games-- A Case Study on the Fans Behavior toward Taiwan Professional Base Ball Games

5. 曾塍睿(Tseng, Cheng-Jui)、蔡碩倉(Shuo-Chang Tsai) ,2011-12, (已刊登)
PAKISTAN JOURNAL OF STATISTICS 27卷5期:699頁~708頁
Effect of Consumer Environmental Attitude on Green Consumption Decision-Making

6. 蔡碩倉(Shuo-Chang Tsai)、曾塍睿(Tseng, Cheng-Jui)、、、、 ,2011-12, (已刊登)
Actual Problems of Economica 2卷12期:12頁~21頁
Addiction as a Factor of Switching Barriers in Fan Loyalty— A Case Study of the Chinese Professional Baseball League

非SCI、SSCI、A&HCI、EI、TSSCI...等具審查機制論文
1. 陳永信(Yung-Hsin Chen)、(Yi-Tien SHih)、蔡碩倉(Shuo-Chang Tsai)* ,2009-06, (已刊登)
Proceedings of 6th International Conference on Service System and Service Management 2009卷1期:323頁~328頁
Exploring Influential Factors on the Performance of Sales/Service Channel in the E-Commerce Context – An Empirical Study on Auto Distributors in Taiwan

2. 蔡碩倉(Shuo-Chang Tsai)、陳永信(Yung-Hsin Chen)*、許昌賢(Chang-Hsien Hsu)、(Yi-Shan Ko)、(Kuo-Chin Huang) ,2009-06, (已刊登)
Proceedings of 6th International Conference on Service System and Service Management 2009卷1期:398頁~403頁
Exploring Factors Affecting the Adoption Intention toward the Integration of Traditional Chinese and Western Medicine as a Disruptive Innovation in the Health-Care Service Industry

3. 陳永信(Yung-Hsin Chen)*、蔡碩倉(Shuo-Chang Tsai)、游雅雯(Ya-Wen Yu) ,2009-12, (已刊登)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷1期:1563頁~17頁
Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel Context? – An Empirical Study on Taiwan Hypermarket

4. 陳永信(Yung-Hsin Chen)*、蔡碩倉(Shuo-Chang Tsai)、游雅雯(Ya-Wen Yu) ,2009-12, (已接受未出版)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷期:頁~頁
Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel Context? – An Empirical Study on Taiwan Hypermarket

5. 陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)*、(S.T.Huo)、(L.T.Chen) ,2009-12, (已接受未出版)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷期:頁~頁
Measure Customer Innovativeness by the FuzzyART Network Model

6. (Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)*、(Long-Tai Chen)、(Han-Ying Wang) ,2010-06, (已刊登)
2010 7th International Conference on Service Systems and Service Management 2010卷1期:962頁~967頁
Predict Customer Innovativeness toward Telematics–via Reduced Form Model from a Normative Marketing Perspective

7. 陳永信(Yung-Hsin Chen)、(Xia Wang)、(Ying-Ying Wang)、蔡碩倉(Shuo-Chang Tsai)* ,2010-06, (已刊登)
2010 7th International Conference on Service Systems and Service Management 2010卷1期:633頁~638頁
The Moderating Effect of Retailer Image on Customers’ Satisfaction – Loyalty Link

8. (Xia Wang)、陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)* ,2010-06, (已刊登)
2010 7th International Conference on Service Systems and Service Management 2010卷1期:734頁~739頁
Personality Traits as Moderators of the Relationship between Customer Satisfaction and Loyalty

9. 彭作奎(Peng, Tso-kwei)、蔡碩倉(Shuo-Chang Tsai) ,2006-08, (已刊登)
中華農學會報 7卷4期:頁~頁
台灣蝴蝶蘭產業價值鏈建構之研究

10. 林士彥、蔡碩倉(Shuo-Chang Tsai)、林銘昌(Ming-Chang Lin)、、 ,2005-06, (已刊登)
產業論壇 卷55期:5頁~14頁
灰關聯分析應用於半導體業聲望評價之研究

11. 陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)、游雅雯(Ya-Wen Yu) ,2009-12, (已刊登)
2009 IEEE International Conference on Industrial Engineering and Engineering Management 2009卷期:頁~頁
Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel

研討會論文
1. 陳永信(Yung-Hsin Chen)、蔡碩倉(Shuo-Chang Tsai)*、蔡碩倉(Shuo-Chang Tsai) 2007.10.8 ~2007.10.12
Exploring the Quality of Segmentation Task in A Customer Knowledge Management Process
The 5th Asia Network of Quality Congress 2007

2. 陳永信(Yung-Hsin Chen)*、蔡碩倉(Shuo-Chang Tsai) 2008.10.8 ~2008.10.11
Understanding customer innovativeness via a soft computing approach
The 6th Asia Network of Quality Congress

3. 蔡碩倉(Shuo-Chang Tsai)、林秀珍(Hsiu-Chen Lin)、李鳳嬌 2006.05. ~2006.05.
工作投入與凝聚力相關之研究-以某署立精神科專科醫院員工為例
亞洲大學管理學院舉辦之「2006前瞻經營管理學術與實務」學術研討會